YuLife announces US launch

Broadens reach into global markets

Hemma Visavadia
clock • 1 min read

Life insurtech YuLife has officially launched in the United States (US) after completing several funding rounds, which brought its total investment to $206m (£181m).

Investors in the insurtech include asset management giant T. Rowe Price Associates, Dai-ichi Life, Creandum, LocalGlobe, Target Global, Latitude, Anthemis, OurCrowd, Notion, MMC and Eurazeo. The expansion into the US will allow YuLife to broaden its reach into global markets and upscale its product range. Its current proposition is built upon rewards and benefits to employees for wellness activities and healthy habit changes using a gamified app that incorporates artificial intelligence and behavioural analytics. Sammy Rubin, chief executive and founder of YuLife, commented: "Insur...

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