One in three families have life insurance cover: Direct Line

New research shows

Hemma Visavadia
clock • 1 min read

Only 35% of UK families have a life insurance policy in place, according to research from Direct Line Life Insurance, with many perceiving it to be too expensive.

Despite accepting the benefits of having cover in place should the worst happen, over one third (35%) of respondents said it's "too expensive" to take out cover. More than two-fifths (42%) of surveyed individuals said they weren't sure how much life insurance costs but would happily spend money on entertainment services, with 71% of surveyed households paying for at least one monthly subscription service.   For the individuals who have taken out cover, the report showed that some of main reasons included wanting to provide cover for funerals and other costs (33%), making sure loved on...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

80% of adults believe younger generations are worse off today

80% of adults believe younger generations are worse off today

24% regret not having started to save sooner

Jaskeet Briah
clock 23 February 2026 • 2 min read
43% of working adults have no personal protection: LV=

43% of working adults have no personal protection: LV=

Gender disparities in uptake

Jaskeet Briah
clock 23 February 2026 • 2 min read
The COVER Review: Beneficiary nomination, provider results and customer trends

The COVER Review: Beneficiary nomination, provider results and customer trends

Week commencing 16 February 2026

COVER
clock 20 February 2026 • 1 min read