National Friendly partners with Cruse Bereavement Support

Chosen Charity of the Year

Hemma Visavadia
clock • 1 min read

Mutual Society National Friendly has partnered with charity Cruse Bereavement Support (Cruse) to help support people who have lost a loved one by fundraising for the next 12 months.

Cruse provides support services via its website, national helpline, live chat, group, Zoom, telephone or one-to-one in person support. According to National Bereavement Alliance's 2019 report, 72% of people have experienced bereavement in the last five years, with most people affected by the death of someone close at some point. The report warned that number of bereaved people in England is likely to increase by 10% over the next five years, with the population both growing and ageing. Graham Singleton, chief executive at National Friendly, said: "Our partnership with Cruse is impo...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Scottish Widows protection market share hits 10.4%

Scottish Widows protection market share hits 10.4%

Half-year results

Cameron Roberts
clock 30 July 2026 • 2 min read
Aviva launches financial confidence programme

Aviva launches financial confidence programme

Partnership with learning disability charity

Jaskeet Briah
clock 29 July 2026 • 2 min read
Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 27 July 2026 • 4 min read