Mental health and wellbeing apps have grown within the market as NHS backlogs and long waiting times have affected people being able to access support, according to a recent Carr Consulting & Communications report.
The survey of 25 protection advice firms, representing over 500 advisers, found that the majority (57%) felt the use of these apps represented "effective" self-management tools and added value to customers. However, despite the majority agreeing that apps were a useful medium, one in ten (11%) said they "over-promise and under-performed" for customers. In response to apps being embedded within insurance products, 51% of advisers viewed mental health apps as "genuinely added value to customers" although one quarter (25%) thought it was merely "a marketing sales tool". Jennie Doyle, ...
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