NHS backlogs spur mental health and wellbeing apps to enter market

Apps seen to ‘genuinely add value to customers’

Hemma Visavadia
clock • 1 min read
NHS backlogs spur mental health and wellbeing apps to enter market

Mental health and wellbeing apps have grown within the market as NHS backlogs and long waiting times have affected people being able to access support, according to a recent Carr Consulting & Communications report.

The survey of 25 protection advice firms, representing over 500 advisers, found that the majority (57%) felt the use of these apps represented "effective" self-management tools and added value to customers. However, despite the majority agreeing that apps were a useful medium, one in ten (11%) said they "over-promise and under-performed" for customers. In response to apps being embedded within insurance products, 51% of advisers viewed mental health apps as "genuinely added value to cus...

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