Justin Harper to depart LV=

After 16 years

John Brazier
clock • 2 min read

LV= has made a number of changes to its protection management team that will see propositions and marketing director Justin Harper leave the provider.

As part of the restructure, LV='s Protection Marketing & Proposition and Protection Strategy & Partnerships teams will combine reporting to Toby Bainbridge, who joined LV= from Royal London in April 2020 as head of strategy. Meanwhile, Mike Farrell, protection sale director, will now be responsible for "market facing communications" as the provider aims to "enhance its position as a leading protection provider." Harper, who has been with LV= for 16 years, took on responsibility for protection propositions at LV= following the departure of Debbie Kennedy to LifeSearch last year. He has...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Rose St Louis to depart Scottish Widows

Rose St Louis to depart Scottish Widows

Kate Lyons to take over

Jaskeet Briah
clock 15 December 2025 • 2 min read
HSBC Life acquisition approved for Chesnara

HSBC Life acquisition approved for Chesnara

Completion expected by end of January

Jaskeet Briah
clock 15 December 2025 • 2 min read
The Exeter adds Real Life to iPipeline

The Exeter adds Real Life to iPipeline

Product joins Advanced Underwriting platform

Cameron Roberts
clock 09 December 2025 • 1 min read