Justin Harper to depart LV=

After 16 years

John Brazier
clock • 2 min read

LV= has made a number of changes to its protection management team that will see propositions and marketing director Justin Harper leave the provider.

As part of the restructure, LV='s Protection Marketing & Proposition and Protection Strategy & Partnerships teams will combine reporting to Toby Bainbridge, who joined LV= from Royal London in April 2020 as head of strategy. Meanwhile, Mike Farrell, protection sale director, will now be responsible for "market facing communications" as the provider aims to "enhance its position as a leading protection provider." Harper, who has been with LV= for 16 years, took on responsibility for protection propositions at LV= following the departure of Debbie Kennedy to LifeSearch last year. He has...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Zurich pays out £392m across individual protection claims in 2025

Zurich pays out £392m across individual protection claims in 2025

97.4% of claims paid

Jaskeet Briah
clock 05 June 2026 • 2 min read
Aviva expands ChatGPT app to life insurance quotes

Aviva expands ChatGPT app to life insurance quotes

Application completed on Aviva’s website

Jaskeet Briah
clock 02 June 2026 • 1 min read
Scottish Widows pays out £219m in 2025

Scottish Widows pays out £219m in 2025

Nearly 11,000 claimants

Cameron Roberts
clock 26 May 2026 • 2 min read