COVER Wellbeing 360: 'Intermediaries should be signposting clients'

Says vice chair of The Association of Medical Insurers and Intermediaries (AMII)

Hemma Visavadia
clock • 2 min read

Intermediaries have a duty to help signpost support for the wellbeing products and services available to clients, says Claire Ginnelly, vice chair of The Association of Medical Insurers and Intermediaries (AMII) in the year’s COVER Wellbeing 360 Summit keynote address.

Conversations between intermediaries and clients have changed over the years shifting to a more holistic approach. Whilst the role of intermediaries continuously grows, one thing Ginnelly suggested is that intermediaries should be signposting clients to other specialist advisers for certain products and services if they do not want to advise on them. Collaboration between the intermediary market and the wider protection industry to help promote signposting has so far been "successful," with Ginnelly acknowledging the steps organisations have already taken to help benefit clients. H...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

NatWest launches protection product suite

NatWest launches protection product suite

Products underwritten by Aviva

Jaskeet Briah
clock 25 February 2026 • 1 min read
One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 24 February 2026 • 1 min read
CIExpert to expand Critical Thinking report to IP market

CIExpert to expand Critical Thinking report to IP market

Report slated for 12 March, 2026

Jaskeet Briah
clock 24 February 2026 • 2 min read