Female advisers lead the way in building strong client family relationships

The Confidence Barometer which surveys 1000 people twice a year, has suggested that by hiring more female advisers, financial service's firms will be able to establish stronger connections with clients. The research found that three quarters (74%) of surveyed female advisers understood the importance of building a good relationship with clients' children and grandchildren, compared with 53% of male advisers. While male advisers also recognise the importance of building strong relationships with a client's family, proportionately the survey showed its much less, with women taking the l...