Georgia d'Esterre joins Guardian as new head of marketing

Brings 19 years' experience to the role

Hemma Visavadia
clock • 1 min read

Guardian has announced that Georgia d’Esterre will take on the role as the new head of marketing for the challenger insurer.

Reporting to marketing and proposition director, Jacqui Gillies, d'Esterre has responsibility for the protection challenger's intermediary marketing. She replaces Rachael Welsh, who left Guardian to join Bequest in December last year. d'Esterre brings over 19 years of marketing experience in financial services and is joining Guardian after four years at Holloway Friendly. Prior to Holloway Friendly, she spent over 12 years at AXA, working her way up to the role of head of marketing for AXA Life Invest. She is also a member of the Women in Protection network and was asked in Decembe...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Chesnara buys MetLife UK's closed-book business

Chesnara buys MetLife UK's closed-book business

Excludes UK protection business

Jen Frost
clock 06 November 2026 • 1 min read
Just Group returns to Just Retirement brand

Just Group returns to Just Retirement brand

Emphasises focus on core UK retirement businesses

Jen Frost
clock 03 November 2026 • 2 min read
Royal London makes beneficiary nomination default for protection policies

Royal London makes beneficiary nomination default for protection policies

Adviser guidance released

Jaskeet Briah
clock 02 November 2026 • 3 min read