Georgia d'Esterre joins Guardian as new head of marketing

Brings 19 years' experience to the role

Hemma Visavadia
clock • 1 min read

Guardian has announced that Georgia d’Esterre will take on the role as the new head of marketing for the challenger insurer.

Reporting to marketing and proposition director, Jacqui Gillies, d'Esterre has responsibility for the protection challenger's intermediary marketing. She replaces Rachael Welsh, who left Guardian to join Bequest in December last year. d'Esterre brings over 19 years of marketing experience in financial services and is joining Guardian after four years at Holloway Friendly. Prior to Holloway Friendly, she spent over 12 years at AXA, working her way up to the role of head of marketing for AXA Life Invest. She is also a member of the Women in Protection network and was asked in Decembe...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Young people cite opportunity gaps in financial services careers

Young people cite opportunity gaps in financial services careers

LV= research findings

Jaskeet Briah
clock 29 August 2025 • 2 min read
Chesnara releases 2025 half-year results

Chesnara releases 2025 half-year results

HSBC Life UK acquisition major factor

Cameron Roberts
clock 28 August 2025 • 2 min read
Benenden Health appoints Jon Cawley as COO

Benenden Health appoints Jon Cawley as COO

Joins from NHS Resolution

Jaskeet Briah
clock 22 August 2025 • 1 min read