British Friendly taps Alex Yates as head of underwriting

Joins from The Exeter

John Brazier
clock • 1 min read

British Friendly has announced the appointment of Alex Yates as its new head of underwriting, alongside two other senior hires.

Yates previously was underwriting team manager at The Exeter, a role he held for two years, supporting its income protection and Real Life propositions. He also held prior roles with LV= on its underwriting development and strategy, with a focus on underwriting data and automation. Charlene Harvey has also joined the mutual society as product and customer journey manager, having spent 10 years with LV=, most recently within the product and proposition team. Both Yates and Harvey will report to British Friendly's director of proposition, Claire Kelly, who commented: "We are delighte...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Association of Financial Mutuals promotes Andy Morris to chair

Association of Financial Mutuals promotes Andy Morris to chair

Sophia Reed named vice chair

Jaskeet Briah
clock 01 October 2025 • 2 min read
Eleos launches digital term life insurance in the UK

Eleos launches digital term life insurance in the UK

Includes access to two new wellbeing services

Jaskeet Briah
clock 23 September 2025 • 2 min read
New non-exec director for BIBA

New non-exec director for BIBA

Iain Anderson takes the reigns

Cameron Roberts
clock 22 September 2025 • 1 min read

Loading page