1.4 million life insurance customers spend two working days on hold with insurers

Over a lifetime

John Brazier
clock • 1 min read

According to new data from DeadHappy, customers are still dealing with long waiting times to speak with their life insurance provider.

Over the course of a lifetime, life insurance customers will spend an average of two working days waiting to talk to someone on the phone, the data found. Over one-third (36%) of people surveyed said they have given up trying to communicate with their provider on the phone and have instead resorted to emails or social media messaging channels. On average, customers were prepared to wait as long as 21 minutes on hold to the provider before giving up, although 15 minutes was the point where one-third (31%) of respondents began to feel frustrated. The top irritations customers experie...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Third of parents cite negative mental health impact

Third of parents cite negative mental health impact

National Parent Survey 2025

Jaskeet Briah
clock 27 October 2025 • 2 min read
Vitality sees 119% rise in mental health claims rates

Vitality sees 119% rise in mental health claims rates

Talking Therapy claims rates up by 167%

Jaskeet Briah
clock 22 October 2025 • 2 min read
The COVER Review: Provider updates, workplace benefits and EAPs

The COVER Review: Provider updates, workplace benefits and EAPs

Week commencing 13 October 2025

COVER
clock 17 October 2025 • 1 min read