Aviva teams up with Macmillan for cancer support

'Tens of thousands of people missing a cancer diagnosis in the UK'

Adam Saville
clock • 3 min read

Access to emotional, clinical and financial support for protection customers living with cancer

A new partnership between Aviva and Macmillan has been formed to deliver a range of cancer initiatives to up to seven million customers across its direct-to-consumer, advised and group protection offering, the insurer has announced. Over the coming year, Aviva said it will work with the charity to train more than 200 of its front-line protection claims employees to provide support to protection customers living with cancer, or who live with someone who has cancer. The organisations aim to host a series of learning events for financial advisers and corporate employer clients, to offer ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Reassured customers receive £67m in pay outs

Reassured customers receive £67m in pay outs

Marks a 34% year-on-year increase

Jaskeet Briah
clock 04 June 2025 • 2 min read
Rising number of clients concerned about intergenerational planning

Rising number of clients concerned about intergenerational planning

HSBC Life research

Jaskeet Briah
clock 03 June 2025 • 3 min read
Partner Insight: Five simple steps to the most comprehensive protection advice

Partner Insight: Five simple steps to the most comprehensive protection advice

In light of Consumer Duty and the changing socio-economic landscape around us, offering the most comprehensive protection advice has never been more important.

Justin Garbutt, Director of IFA Distribution at Vitality
clock 03 June 2025 • 5 min read