Shepherds Friendly unveils 'straightforward' rebrand

Protection mutual Shepherds Friendly has redesigned its website and branding as part of a rebrand that has put simplicity at the forefront of its marketing approach. As part of the rebrand, Shepherds Friendly has unveiled a new logo and strapline: ‘Straightforward personal finance.' It has also developed new marketing materials and updated its website for advisers and members with a revamped visual identity. The friendly society's name will remain unchanged. The mutual, which was formed...