Shepherds Friendly unveils 'straightforward' rebrand

‘Simplicity at forefront’

Adam Saville
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Shepherds Friendly unveils 'straightforward' rebrand

New brand identity is ‘next step’ in its bid to further enhance the customer journey for its members

Protection mutual Shepherds Friendly has redesigned its website and branding as part of a rebrand that has put simplicity at the forefront of its marketing approach. As part of the rebrand, Shepherds Friendly has unveiled a new logo and strapline: ‘Straightforward personal finance.' It has also developed new marketing materials and updated its website for advisers and members with a revamped visual identity. The friendly society's name will remain unchanged. The mutual, which was for...

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