Vitality to sponsor Women's FA Cup

Starts with 2019/2020 quarter finals

Adam Saville
clock • 3 min read

Former England and Arsenal star Alex Scott has also been announced as Vitality ambassador

The Football Association (The FA) has confirmed that health and life insurance company Vitality is the new sponsor of The Women's FA Cup. The three-year partnership, which will run to July 2023, will see the famous cup competition rebranded as the Vitality Women's FA Cup. It starts from the start of the quarter-finals of 2019/2020 competition, which takes place on 26-27 September. The largest cup competition for female footballers in England, as many as 2.2 million people watched the 2019 final, involving Manchester City and West Ham United. It was attended by 43,000 at Wembley Stadiu...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Scottish Widows pays out £219m in 2025

Scottish Widows pays out £219m in 2025

Nearly 11,000 claimants

Cameron Roberts
clock 26 May 2026 • 2 min read
Renaming vulnerability could change everything: Hood

Renaming vulnerability could change everything: Hood

“We can turn these solvable problems into opportunities”

Carlton Hood
clock 26 May 2026 • 4 min read
Royal London adds customer engagement emails

Royal London adds customer engagement emails

New anniversary emails

Cameron Roberts
clock 26 May 2026 • 2 min read