Vitality simplifies life proposition and enhances benefits

Vitality is to offer a single simplified comprehensive personal protection product and one Optimiser plan from October. Designed to make its proposition ‘simpler, better and easier' for customers, the changes have been brought in as a result of adviser feedback on Vitality products and services. The move will see Vitality's three current plans rolled into one single protection product, available either as standard or optimised. Clients can opt for one or a combination of life cover, income protection or serious illness cover (SIC). Its Optimiser option is now offered as Platinum rate,...