LV= partners with Maggie's cancer charity

58% of critical illness claims

Adam Saville
clock • 1 min read

LV= teams have been given specialist training and partnership to offer support to claimants

LV= has teamed up with Maggie's cancer charity to provide practical and emotional support for people living with cancer. Maggie's has 24 centres across the UK and offers support groups, benefits and nutrition advice, as well as relaxation and exercise sessions. "Working with Maggie's will reassure advisers that we can provide their clients with care, compassion and practical support," said Debbie Kennedy, director of protection at LV=. "Cancer creates complex issues and that's why we're working in partnership with Maggie's. They offer emotional, social and practical help for people li...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

CIC claims for prostate cancer up by 65% since 2023: Aviva

CIC claims for prostate cancer up by 65% since 2023: Aviva

£38m paid out for prostate cancer in 2025

Jaskeet Briah
clock 15 June 2026 • 1 min read
Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Dave Thompson, Senior claims technical manager, Scottish Widows
clock 15 June 2026 • 4 min read
ProtectZ 2026 round up

ProtectZ 2026 round up

"Protection is personal so it cannot be generalised"

Jaskeet Briah
clock 11 June 2026 • 2 min read