Advertising watchdog rules against paid-for social media post advertising life insurance
The Advertising Standards Agency (ASA) has banned the use of an advert from direct-to-consumer (D2C) life insurance provider DeadHappy because it was deemed to be "trivialising suicide". The sponsored Facebook post for the online brand depicted a man leaning his head against the wall alongside the words ‘life insurance to die for'. The ASA ordered DeadHappy to stop using the ad after a viewer complained that it alluded to depression and suicide. "We considered that, by trivialising the issue...
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