DeadHappy 'suicide' advert banned

The Advertising Standards Agency (ASA) has banned the use of an advert from direct-to-consumer (D2C) life insurance provider DeadHappy because it was deemed to be "trivialising suicide". The sponsored Facebook post for the online brand depicted a man leaning his head against the wall alongside the words ‘life insurance to die for'. The ASA ordered DeadHappy to stop using the ad after a viewer complained that it alluded to depression and suicide. "We considered that, by trivialising the issue of suicide and alluding to it to promote life insurance, the ad was likely to cause serious...