Vitality adds rewards including American Express

It's been quite a week for Vitality. Yesterday, it announced its new ‘Cancer Booster' product - a £570 a month benefit - for VitalityLife and VitalityHealth customers alongside a raft of serious illness cover changes, for which Alan Lakey provided some CIExpert analysis. VitalityHealth also launched Vitality @ Work, a healthcare benefit aimed at employees unable to afford full private medical insurance (PMI) for their employees. Today, the life and health insurer has announced a range of new benefits partners as part of its ‘Vitality Pink' package for members. It has added a Vitali...