Vitality adds rewards including American Express

Part of ‘Vitality Pink’

Adam Saville
clock • 1 min read

Other brand partners added include Waitrose, Virgin Atlantic, Expedia and Caffé Nero

It's been quite a week for Vitality. Yesterday, it announced its new ‘Cancer Booster' product - a £570 a month benefit - for VitalityLife and VitalityHealth customers alongside a raft of serious illness cover changes, for which Alan Lakey provided some CIExpert analysis. VitalityHealth also launched Vitality @ Work, a healthcare benefit aimed at employees unable to afford full private medical insurance (PMI) for their employees. Today, the life and health insurer has announced a range of new benefits partners as part of its ‘Vitality Pink' package for members. It has added a Vitali...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Recognising World Suicide Prevention Day

Recognising World Suicide Prevention Day

Changing the Narrative

Cameron Roberts
clock 10 September 2025 • 3 min read
MorganAsh and PayPlan see rise in vulnerable customer identification

MorganAsh and PayPlan see rise in vulnerable customer identification

Around 92% of customers were identified as vulnerable

Jaskeet Briah
clock 05 September 2025 • 3 min read
Two in five adults dishonest about drinking on medical forms

Two in five adults dishonest about drinking on medical forms

Confused.com research findings

Jaskeet Briah
clock 04 September 2025 • 3 min read