Vitality adds rewards including American Express

Part of ‘Vitality Pink’

Adam Saville
clock • 1 min read

Other brand partners added include Waitrose, Virgin Atlantic, Expedia and Caffé Nero

It's been quite a week for Vitality. Yesterday, it announced its new ‘Cancer Booster' product - a £570 a month benefit - for VitalityLife and VitalityHealth customers alongside a raft of serious illness cover changes, for which Alan Lakey provided some CIExpert analysis. VitalityHealth also launched Vitality @ Work, a healthcare benefit aimed at employees unable to afford full private medical insurance (PMI) for their employees. Today, the life and health insurer has announced a range of new benefits partners as part of its ‘Vitality Pink' package for members. It has added a Vitali...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Reassured customers receive £67m in pay outs

Reassured customers receive £67m in pay outs

Marks a 34% year-on-year increase

Jaskeet Briah
clock 04 June 2025 • 2 min read
Rising number of clients concerned about intergenerational planning

Rising number of clients concerned about intergenerational planning

HSBC Life research

Jaskeet Briah
clock 03 June 2025 • 3 min read
Partner Insight: Five simple steps to the most comprehensive protection advice

Partner Insight: Five simple steps to the most comprehensive protection advice

In light of Consumer Duty and the changing socio-economic landscape around us, offering the most comprehensive protection advice has never been more important.

Justin Garbutt, Director of IFA Distribution at Vitality
clock 03 June 2025 • 5 min read