Employers choosing baby boomers over 'snowflake' generation

Research from Benenden Health shows

Adam Saville
clock • 2 min read

Over a third of SME business owners would sooner recruit a 55-year-old than a 24-year-old with same CV

Thirty-six percent of employers would choose someone from the baby boomer generation compared to a fifth (20%) who would opt for a millennial, a study of 1,000 small-to-medium enterprise (SME) owners by Benenden Health has revealed. Data showed business leaders described younger employees as ‘snowflakes' with ‘lower productivity', ‘higher absence rates' and ‘a poorer grasp of the English language'. The study, which also surveyed 1,000 employees, also found that half (56%) of generation Z employees (aged 16-23) felt they had been overlooked for roles due to their age compared to 47% of...

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