SJP accused of using dated stereotypes to attract women to academy

Complementary beauty treatments

Hannah Godfrey
clock • 4 min read

St James's Place (SJP) has been accused of using dated stereotypes in its efforts to try and attract women to its academy.

"Dated" and "very stereotypical" were the words used to describe a recent event hosted by the SJP Academy at up-market department store Harvey Nichols in Birmingham. The event in question, which took place on 25 September, was titled ‘Fashioning a New Career' and was targeted at women interested in moving into financial advice. SJP promised attendees 45 minutes of browsing time at the store, as well as a 30-minute fashion and beauty presentation. The evening ended with shopping time and complementary mini beauty treatments. The presentation from SJP lasted 45 minutes, while the evenin...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Insurers "need more skin in the game" to expand claims teams

Jaskeet Briah
clock 20 March 2026 • 4 min read
COVER Summit North 2026: In pictures

COVER Summit North 2026: In pictures

Check out our 2026 North event

COVER
clock 20 March 2026 • 1 min read
Regulation and mentality key for protection expansion: COVER Summit North 2026

Regulation and mentality key for protection expansion: COVER Summit North 2026

"There isn’t enough training in all corners of the market"

Jaskeet Briah
clock 19 March 2026 • 4 min read