Bupa Arabia launches SME health insurance product

‘First of its kind’

Adam Saville
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 Tal Nazer, CEO, Bupa Arabia
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Tal Nazer, CEO, Bupa Arabia

SMEs represent around 95% of businesses within Saudi Arabia's private sector

Bupa Arabia has introduced a ‘first-of-a-kind' health insurance product for small and medium-sized enterprises (SMEs) in Saudi Arabia. Offering three main programmes - essential, classic and premium - ‘Bupa Munsha'at' has been designed to match the specific requirements of SMEs following research by Bupa Arabia which identified six segments in the market, each with its own needs and capabilities. The product offers a range of options under each programme. The essential programme contain...

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