Value-added services make customers 'more receptive' to protection, survey finds
Aegon has named its support services package ‘Policy Plus' following research revealing that more than half of advisers (56%) feel that value-added services make clients more receptive to protection. The High Net Worth & Business Protection report, which drew upon a sample of 100 advisers in the UK, also found that the most valued additional support services are medical and counselling/wellbeing. "Support services come into their own at a time when customers need them most and their value is...
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