Aegon announces 'Policy Plus' support services

Aegon has named its support services package ‘Policy Plus' following research revealing that more than half of advisers (56%) feel that value-added services make clients more receptive to protection. The High Net Worth & Business Protection report, which drew upon a sample of 100 advisers in the UK, also found that the most valued additional support services are medical and counselling/wellbeing. "Support services come into their own at a time when customers need them most and their value is very clear," said Simon Jacobs, head of claims and underwriting at Aegon. "But that's only one...