Aegon announces 'Policy Plus' support services

Following adviser research

Adam Saville
clock • 1 min read

Value-added services make customers 'more receptive' to protection, survey finds

Aegon has named its support services package ‘Policy Plus' following research revealing that more than half of advisers (56%) feel that value-added services make clients more receptive to protection. The High Net Worth & Business Protection report, which drew upon a sample of 100 advisers in the UK, also found that the most valued additional support services are medical and counselling/wellbeing. "Support services come into their own at a time when customers need them most and their value is very clear," said Simon Jacobs, head of claims and underwriting at Aegon. "But that's only one...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

LifeSearch appoints CIO to boost tech strategy

LifeSearch appoints CIO to boost tech strategy

Support for next phase of growth

Jaskeet Briah
clock 08 September 2025 • 1 min read
Majority of customers prefer human-led financial advice over AI

Majority of customers prefer human-led financial advice over AI

Unbiased research findings

Jaskeet Briah
clock 03 September 2025 • 2 min read
Six questions that unlock the real objections

Six questions that unlock the real objections

“Objections are rarely about price”

Ash Borland
clock 02 September 2025 • 3 min read