Daniel Pender's 'reviti', owned by Philip Morris International, incentivises customers through discounts for lifestyle changes
A former UK board director for Zurich and Prudential has launched a direct-to-consumer (D2C) life insurance proposition which gets cheaper as people improve their lifestyle. The provider named ‘reviti' is the second start-up venture from InsurTech Board member Daniel Pender, who during his 25-year career also helped set up Gryphon Group Holdings, the firm behind recently relaunched Guardian Financial Services. Offering premiums starting at £5, the new proposition, which is owned by tobacco...
Sue Clark appointed as senior underwriter
From 20 April
At the end of National Heart Month
Ruth Gilbert investigates another potential threat to life policies
Created for clients who might have rejected life insurance