Holloway Friendly unveil 'keeping life colourful' rebrand

Adam Saville
clock • 1 min read

Mutual wants to demonstrate it is 'the everyman' of income protection

Income protection specialist Holloway Friendly has announced a new website, logo and company message to reflect its ‘keeping life colourful' outlook as a brand and to demonstrate it is ‘the everyman' when it comes to income protection, the mutual has revealed. Holloway Friendly says its focus is ‘tailored services through supportive, transparent and friendly messaging' when protecting the income of its members unable to work due to accident, illness or injury. The rebrand aims to give Holloway Friendly ‘a distinctive, vibrant edge that emphasises' its place ‘at the heart of society', the...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Increase in family-friendly policies for ABI members

Increase in family-friendly policies for ABI members

Firms offering surrogacy and IVF support

Cameron Roberts
clock 03 December 2025 • 2 min read
Recognising National Grief Awareness Week

Recognising National Grief Awareness Week

2-8 December, 2025

Cameron Roberts
clock 02 December 2025 • 2 min read
Gender gap in mental health support highlights protection: LV=

Gender gap in mental health support highlights protection: LV=

Demand for mental health support rises 61%

Cameron Roberts
clock 01 December 2025 • 1 min read