Holloway Friendly unveil 'keeping life colourful' rebrand

Adam Saville
clock • 1 min read

Mutual wants to demonstrate it is 'the everyman' of income protection

Income protection specialist Holloway Friendly has announced a new website, logo and company message to reflect its ‘keeping life colourful' outlook as a brand and to demonstrate it is ‘the everyman' when it comes to income protection, the mutual has revealed. Holloway Friendly says its focus is ‘tailored services through supportive, transparent and friendly messaging' when protecting the income of its members unable to work due to accident, illness or injury. The rebrand aims to give Holloway Friendly ‘a distinctive, vibrant edge that emphasises' its place ‘at the heart of society', the...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Usage of employee health benefits on the rise: Simplyhealth

Usage of employee health benefits on the rise: Simplyhealth

20% using at least once a month

Cameron Roberts
clock 30 April 2026 • 2 min read
Aviva reports rising demand for digital health support

Aviva reports rising demand for digital health support

Aviva DigiCare+

Cameron Roberts
clock 30 April 2026 • 2 min read
The Exeter pays out £71m in 2025

The Exeter pays out £71m in 2025

£51.9m paid in health insurance claims

Jaskeet Briah
clock 29 April 2026 • 2 min read