Ex-PruProtect CEO launches life start-up business with AIG Life

Adam Saville
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Ex-PruProtect CEO launches life start-up business with AIG Life

Tech firm Yulife is the "world's first lifestyle insurance business"

AIG Life has partnered with tech start-up Yulife to provide life insurance and wellbeing tools to businesses and consumers. The insurtech business, which uses behavioural science and artificial intelligence, is the brainchild of ex-PruProtect CEO Sammy Rubin and will launch officially later this year. Drawing upon technology to offer rewards and apps, Yulife is engineered to encourage customers to stay healthy holistically, while its B2B proposition is built to help business owners support...

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