Ex-PruProtect CEO launches life start-up business with AIG Life

Adam Saville
clock • 1 min read

Tech firm Yulife is the "world's first lifestyle insurance business"

AIG Life has partnered with tech start-up Yulife to provide life insurance and wellbeing tools to businesses and consumers. The insurtech business, which uses behavioural science and artificial intelligence, is the brainchild of ex-PruProtect CEO Sammy Rubin and will launch officially later this year. Drawing upon technology to offer rewards and apps, Yulife is engineered to encourage customers to stay healthy holistically, while its B2B proposition is built to help business owners support the wellness of their employees. All Yulife policies will be underwritten by AIG Life. "AI...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Positive Q1 for protection: iPipeline

Positive Q1 for protection: iPipeline

APE up 17%

Cameron Roberts
clock 05 June 2025 • 1 min read
New Insight Zone dashboard launched by CIExpert

New Insight Zone dashboard launched by CIExpert

Acts as an overview for the existing Insight Zones

Jaskeet Briah
clock 02 June 2025 • 2 min read
Partner Insight: Making It Personal - Why we must treat customers like VIPs

Partner Insight: Making It Personal - Why we must treat customers like VIPs

Stuart Hayman, Senior Business Consultant - Life & Pensions Insurance Practice (EMEA & APAC), Sapiens
clock 30 April 2025 • 5 min read