48% of Brits do not trust insurers to pay claims

Adam Saville
clock • 2 min read

Almost most two-thirds believe protection products are too expensive

Almost half of Britons cite a lack of trust as a reason for not taking out protection policies and 53% would prefer to rely on savings, research by Protection Review's The Syndicate has revealed. Price is a key barrier to protection, with 61% suggesting that products are too expensive, while 55% said they do not like paying for a product that might not be needed, which suggests that people are likely to be attracted by the more tangible benefits of counselling, rehabilitation and access to remote GPs going forward. According to the report - which surveyed 1000 protection policyholders...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

The COVER Review: Provider updates, AI and claims

The COVER Review: Provider updates, AI and claims

Week commencing 01 June 2026

COVER
clock 05 June 2026 • 1 min read
Over one third of Gen Z don't see protection need for under-35s

Over one third of Gen Z don't see protection need for under-35s

Vitality research findings

Jaskeet Briah
clock 27 May 2026 • 2 min read
MetLife UK launches virtual physio

MetLife UK launches virtual physio

Available to individual protection customers

Cameron Roberts
clock 26 May 2026 • 1 min read