John Cleese cast as the 'Grim Reaper' in Avalon advert

clock • 1 min read

John Cleese has been cast as the 'Grim Reaper' in the latest television advert by Avalon Funeral Plans.

In the TV ads which will air in September, Cleese is seen hanging up his scythe and making a cup of tea while speaking directly to the viewer asking them when they are planning to die and what they have done about it. It is the second time the comedian and actor has been cast as death as he starred in the role in The Meaning of Life. Jo Darbyshire, commercial director at Avalon said:"We know this is a different approach but there's a real need for people to start taking funeral planning seriously to avoid financial problems and adding to the distress and grief loved ones are already f...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Whole of Life

Partner Insight: Unlocking Value or Creating Risk? Reframing the Secondary Market for Life Policies

Partner Insight: Unlocking Value or Creating Risk? Reframing the Secondary Market for Life Policies

In this article, Paul Higson CFP Chartered FCSI, Intermediary Distribution Manager at webuylifepolicy.com, addresses a key theme emerging from reader feedback, specifically how this evolving model is designed to support and protect vulnerable customers.

Paul Higson CFP Chartered FCSI, Intermediary Distribution Manager at webuylifepolicy.com
clock 06 May 2026 • 5 min read
Partner Insight: Rethinking the value of life policies

Partner Insight: Rethinking the value of life policies

Paul Higson CFP Chartered FCSI, intermediary distribution manager, webuylifepolicy.com, highlights in Cover Magazine that life policies may retain ongoing value, encouraging advisers to reassess and potentially unlock better outcomes for their clients.

webuylifepolicy.com
clock 14 April 2026 • 3 min read
Brits unable to access finances after death of loved one: Tesco

Brits unable to access finances after death of loved one: Tesco

37% say loved ones do not know their passwords

Cameron Roberts
clock 28 October 2025 • 2 min read