Half of protection advisers cite marketing as 'biggest skills gap'

  In addition, 50% of respondents said they would like to invest more time into marketing in order to grow their businesses, suggesting a desire to improve in this area despite the skills gap. Elsewhere in the report advisers identified ‘digital marketing' as the type of marketing that they most struggle with. The advisers surveyed said that insurers could ‘do much more' to help them with marketing and further business development. COVER and Aviva launched the Protection Adviser View 2017 earlier in the year, gathering the responses of 297 specialist protection advisers. When...