Aviva releases first individual protection claims report

clock • 2 min read

Aviva has released its first Individual Protection Claims Report which highlights that it paid out 96.7% of all individual protection claims in 2016.

Aviva paid out 98.9% of life insurance claims to support families through a bereavement or terminal illness diagnosis, 92.3% of critical illness claims for conditions such as cancer, heart attack and stroke, and 92.6% of income protection claims to help customers get back to work after a health crisis. The wider report which can be found here comprehensively details how customers are supported through Aviva's claims and rehabilitation process and includes examples of customers' individual experiences. Usually insurers simply publish their claims paid rates each year. It also aims to ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Profile of an IP customer: Indexation

Profile of an IP customer: Indexation

Keeping pace

Vicky Churcher and Phil Day
clock 20 January 2026 • 3 min read
Being unable to work during ill-health impacting confidence

Being unable to work during ill-health impacting confidence

Cirencester Friendly research

Jaskeet Briah
clock 08 January 2026 • 2 min read
Profile of an IP customer: BMI and protection

Profile of an IP customer: BMI and protection

Weighing the facts

Jo Miller and Warren O'Connell
clock 11 December 2025 • 3 min read