Using social media to connect with your customers

clock • 1 min read

Speaking at COVER's Adviser Clinic on the relevance of protection insurance today in partnership with Scottish Widows, social media expert Philip Calvert discusses why and how advisers should use social media to connect with their clients in the channels that matter to them.

Further viewing  How to keep underwriting relevant The protection landscape: From welfare to self-care

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

BIBA launches manifesto and partners with ABI

BIBA launches manifesto and partners with ABI

Financial Services Bill to launch in 2026

Cameron Roberts
clock 15 January 2026 • 2 min read
FOS looks to resolve 245,000 cases in 26/27

FOS looks to resolve 245,000 cases in 26/27

Continues redress improvement work with FCA

Isabel Baxter
clock 14 January 2026 • 2 min read
New CII president begins term

New CII president begins term

Callum Beaton and Debbie Mitchell appointed

Cameron Roberts
clock 05 January 2026 • 2 min read