Dean Lamble, previously Managing Director of SunLife has been named as Chief Executive Officer of SunLife as the company looks to expand further into the over-50s market.
The insurer, recently bought by The Phoenix Group from AXA, has "ambitious plans" to expand its offering with new products, new value-added benefits for the over 50s and a multi-million pound advertising campaign that introduces a ‘Welcome to life after 50' positioning. Lamble joined SunLife four years ago having previously led businesses for Aviva and prior to that in technology with Hewlett Packard and Compaq Computers. He said: ‘I am proud to continue to lead a unique direct marketing retailing business with such a high calibre team focusing on servicing the needs of the growing ...
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