e-Book: The Seven Families story

Seven Families came to an end in July 2016 after its launch two years ago. But what have been the successes of the campaign? What could have been improved?  This interactive ebook takes an in depth look at the project and features:  Exclusive interviews with the families, their thoughts on their experiences and where they are now Discussion of the legacy of the project - how can we take the momentum forward to raise awareness of protection insurance?  How did consumers respond to Seven Families? Jeff Prestridge gives his views How did advisers and customers engage?  To vie...