'Pockets of growth arise amid sluggish protection sales' - Equifax Touchstone

clock • 1 min read

Mortgage term protection sales rose 7.3% (£1.4m) to £20.5m in Q2, following a 4.1% (£1.8bn) rise in mortgage sales during the same period according to exclusive research given to COVER.

The analysis from Equifax Touchstone, a financial intermediary and customer profiling provider, shows that overall protection sales were only marginally up, climbing 0.2% to £121.4m. The data, which is collated from all the main protection product providers, shows a 14.6% increase in sales of decreasing term with critical illness policies (rising to £8.1m). Income protection followed closely, up by 13.1% to £9.0m. "Positive headway" was offset by falls in whole of life (-11.1%) and term (-5.2%) sales. Year on year, sales for these policies were down -18.2% and -18.4% respectively. ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

IPTF adds Empath_AI to membership

IPTF adds Empath_AI to membership

Detection of mental health vulnerabilities

Jaskeet Briah
clock 12 May 2025 • 2 min read
IPTF names Sapiens as member

IPTF names Sapiens as member

Ninth new member for 2025

Jaskeet Briah
clock 29 April 2025 • 1 min read
Working2Wellbeing joins IPTF

Working2Wellbeing joins IPTF

Eighth member for 2025

Cameron Roberts
clock 04 April 2025 • 1 min read