Profile of an IP Customer: Short- and long-term income protection

When it comes to IP, one of the most important and often misunderstood decisions is the choice between a short-term benefit period and a full-term pay out. It's a decision that can define the level of security a client has when illness or injury strikes, yet many still underestimate the long-term impact of their choice. The 2024 market data showed encouraging news: more people are opting for full-term policies compared to 2023, particularly among younger age groups. This shift signals that advisers are having more in-depth conversations about the value of ongoing income replacement and a...