Profile of an IP customer: BMI and protection

Weighing the facts

clock • 3 min read

Jo Miller, managing director, the Income Protection Task Force (IPTF) and Warren O'Connell, head of business development - sourcing, Iress, discuss Body Mass Index (BMI) disclosures as they relate to income protection (P) buying habits.

In 2024, one of the more telling statistics in the IP landscape is the prevalence of higher BMI categories among applicants. Over half of all disclosed BMIs were in the overweight or above range. This reflects broader public health trends across the UK and should prompt the industry to rethink how health metrics like BMI are factored into underwriting and customer conversations. What's equally interesting is the variation in BMI disclosure rates. For individual IP applications, BMI was recorded in just over 30% of cases, while multi-benefit (menu) applications saw over 40% disclosure....

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Half of homeowners believe income protection pays out on redundancy

Half of homeowners believe income protection pays out on redundancy

Misconceptions over the role of the state, employers and IP

Jaskeet Briah
clock 04 June 2026 • 2 min read
Shepherds Friendly partners with Primis

Shepherds Friendly partners with Primis

Income protection distribution

Jaskeet Briah
clock 21 May 2026 • 1 min read
Cirencester Friendly introduces minimum benefit guarantee for IP

Cirencester Friendly introduces minimum benefit guarantee for IP

Maximum of £1,500 a month

Jaskeet Briah
clock 12 May 2026 • 1 min read