Drewberry launches protection payout rate awareness campaign

clock • 2 min read

Drewberry has launched a campaign to raise consumer awareness of how high insurer payout rates are for protection insurance products.

The campaign, which you can access here, is a survey asking participants what percentage of claims paid they believe were paid during 2015. In Drewberry's 2015 Protection Survey it was found that consumers believed that only 50% of life insurance claims were paid out by insurers. In comparison, the Association of British Insurers (ABI) reported that 98.2% of all term life insurance claims were paid out in 2015. Drewberry have built a the question survey with those entering going into a draw to win a prize of £500. All entrants go into the prize draw with the winner being selected a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Profile of an IP customer: BMI and protection

Profile of an IP customer: BMI and protection

Weighing the facts

Jo Miller and Warren O'Connell
clock 11 December 2025 • 3 min read
Low IP uptake due to misconceptions: Shepherds Friendly

Low IP uptake due to misconceptions: Shepherds Friendly

14% of working adults have IP

Cameron Roberts
clock 24 November 2025 • 2 min read
Profile of an IP Customer: Mix and match protection

Profile of an IP Customer: Mix and match protection

Why multi-benefit plans are winning

Jo Miller and Warren O'Connell
clock 20 November 2025 • 3 min read