Lead generator, Lead Co-op, has begun offering Private Medical Insurance (PMI) leads.
The company, which specialises in providing Mortgage and Term Assurance leads, said advisers will see the website the lead comes from and how it was generated.
Leads are real time and exclusive with full upfront express consent.
Buyers can increase or decrease their bids for different sources - enabling control over lead quality.
Lead Co-op offers an integrated platform enabling multiple lead types and the ability to manage them via an integrated online account.
The site allows a choice of product type, postcode area and cover amounts they want and a choice of Individual, Family or Business PMI leads.
The company also publishes a Source Rank - which shows its top 10 performing websites.
Simon Baker, MD of Lead Co-op, a founder of the lead generator Leadbay said the addition of PMI leads has been driven by adviser demand for more diversification into the Protection market.
He said: "Protection is a natural progression for advisers as it is one of the last areas that consumers will cut back, indeed economic uncertainty will often prompt consumers who would never have considered Life Insurance or PMI before to do so.
"We have had excellent feedback on our Term Assurance leads and hope that PMI will prove just as successful for our advisers.
