The psychology of insurance

We would all like to think we are inherently logical, practical and pragmatic. But the reality is that most of our decisions are at a non-conscious level; we don't really know why we make the decisions that we make. This is where behavioural biases surface, interfering with best outcomes. To understand how human behaviour influences decision-making, we must look at the science. Dr Simon Moore, psychologist and CEO of behavioural psychology specialists, We are IB, says: "There's two parts of the brain: the front (the central executive) represents the pragmatic part – it likes statistic...