Provider predictions: What lies in store for protection in 2024?

Product flexibility, accessibility and supporting advisers

Jaskeet Briah
clock • 7 min read

COVER approached the protection industry to uncover the hopes, predictions and expectations of providers for the next 12 months.

Rose St Louis, protection director, Scottish Widows: "In 2024, I'd like us to think more about how climate change and everyday health are deeply intertwined. Air pollution alone is one of the greatest environmental threats to public health globally, accounting for around seven million premature deaths every year and resulting in both acute and chronic health impacts. I want us to focus more on how as an industry we can help drive more sustainable solutions, lives and choices and how our products develop with customers at the heart but modern perils in mind. "Another hugely important i...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

New deputy chair for BIBA

New deputy chair for BIBA

Michael Rea to take the role

Cameron Roberts
clock 18 December 2025 • 1 min read
2025 in review: Insurers report on progress

2025 in review: Insurers report on progress

Products, regulation and employee health

Cameron Roberts
clock 18 December 2025 • 6 min read
39% of adults living with ongoing medical conditions: The Exeter

39% of adults living with ongoing medical conditions: The Exeter

Self-employed among the most impacted

Cameron Roberts
clock 16 December 2025 • 1 min read