Black History Month: Equity is required for equal access to protection

“Right now, protection for the Black community is discriminatory”

Jaskeet Briah
clock • 5 min read

During Black History Month 2023, Jaskeet Briah speaks to Dr. Sheun Oke, managing partner and chief executive of Emergenzz Financial Services, about the accessibility of protection products for Black ethnic minorities with genetic health predispositions.

Black ethnic minorities, including people of African and/or Caribbean descent, have a higher incidence of Type 2 diabetes, sickle cell disease and stroke, but are less prone to heart disease. As such, insurers need to be "more responsive" to specific health challenges for this community, rather than applying a blanket approach, Oke tells COVER. "Many people with sickle cell are thriving but getting protection for them has become a Herculean task," Oke says. "This segment of people has been marginalised, as there seems not to be enough of them to be market worthy for insurance companie...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Reassured customers receive £67m in pay outs

Reassured customers receive £67m in pay outs

Marks a 34% year-on-year increase

Jaskeet Briah
clock 04 June 2025 • 2 min read
Rising number of clients concerned about intergenerational planning

Rising number of clients concerned about intergenerational planning

HSBC Life research

Jaskeet Briah
clock 03 June 2025 • 3 min read
Partner Insight: Five simple steps to the most comprehensive protection advice

Partner Insight: Five simple steps to the most comprehensive protection advice

In light of Consumer Duty and the changing socio-economic landscape around us, offering the most comprehensive protection advice has never been more important.

Justin Garbutt, Director of IFA Distribution at Vitality
clock 03 June 2025 • 5 min read