Changing the norm to evolve wellbeing value added services

People across the UK have accelerated their steps to look after their physical and mental wellbeing, much in the same way as companies are now making a conscious effort to be more environmentally friendly. This increase in care was undoubtedly spurred on by the Covid-19 pandemic which saw the world enter unknown territory for over two years. While lockdown measures were still in place, restricting social gatherings and interactions, protection consumers and their families were still able to access medical support via online GP services and a multitude of apps and platforms.   However,...