UK in lockdown: Beer, baking and business loans

'Backs against the wall'

Adam Saville
clock • 2 min read

Google Trends analysis indicates a mentally resilient nation of runners and big drinkers during COVID-19

Data analysis by advice firm Drewberry has revealed that more Brits have searched online for beer during lockdown than at Christmas, with wine and gin lovers not far off their festive highs. The findings follow data released by the Office of National Statistics which revealed that in-store sales of alcohol in March 2020 were 31% higher in terms of volume sales than in March 2019, following the closure of pubs and restaurants.  Despite our taste for alcohol as a nation, we've also shown a growing enthusiasm for running, while online workout searches spiked sharply, surpassing both runn...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Tesco launches free parent cover with Aviva

Tesco launches free parent cover with Aviva

Life cover worth £15k available

Jaskeet Briah
clock 06 July 2026 • 2 min read
COVER Excellence Awards 2026: Final day to enter

COVER Excellence Awards 2026: Final day to enter

Awards ceremony on 10 November

COVER
clock 03 July 2026 • 1 min read
COVER Customer Care Conference 2026: In pictures

COVER Customer Care Conference 2026: In pictures

Event on 1 July

COVER
clock 02 July 2026 • 1 min read