Insurers must mind consumer trust before fully embracing automation, writes John Downes
Technology has transformed life insurance underwriting over the last decade, with the next wave of developments set to deliver an even slicker customer journey and more accurate pricing. But, alongside welcoming these benefits, insurers must be mindful of consumer sentiment before they fully embrace technology at the expense of the traditional underwriter. The underwriting process has already come a long way. One hundred years ago, it was simple, with premiums based purely on age, but over time...
Customers asked to reapply after fixed period
'We need to fight to keep business now'
‘Is the grass always greener?’
Based on customer's age
The underwriting impact for those at most risk of the pandemic