Katie Crook-Davies quizzes one of the minds behind Tom and Polly on transparency, building trust and ensuring that online leads are kept 'warm'
We all know that protection is hard to sell; a challenge that lead generators look to overcome by combatting consumer preconceptions and cognitive biases which impact buying behaviour, to ensure that the enquires they pass to advisers and insurers are ‘warm'. But despite the important role of lead generators when it comes to protection sales, it's hard to ignore the slightly tarnished reputation that this industry has developed. Last month Candid, previously E-finity Leads, announced a 200% increase...
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