COVER Feature: The rise of value-added services
Improving outcomes for customers
Nurse support, second medical opinions and care services are a core part of policies these days, but it was not always like this, explores COVER editor Adam Saville
In the space of 10 years, value-added services have gone from convenient side dishes to a key part of many protection propositions. Initially used as extra incentives to coax people into taking out insurance, arguably today they are as important as the claim itself, presented at the forefront of life, critical illness and income protection policies by most insurers, through dedicated service providers which provide everything from nurse care support to bereavement counselling, second medical opinions...
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