Why are so few women finding their feet within financial services?

Scottish Widows' distribution director on gender diversity

Adam Saville
clock • 11 min read

COVER editor talks to Jackie Leiper about a male-dominated industry, finding balance for women in the workplace and the psychological factors at play when it comes to recruiting females

2018 was the year that financial services finally woke up to the issue of gender disparity. A conversation that COVER, alongside sister publications Professional Adviser and Retirement Planner, ushered in with the inaugural Women in Financial Advice Awards in October. Scottish Widows research found that within the UK adviser market, a staggering 87% are male, meaning that a mere 3000 or so registered financial advisers are women. What are the reasons for such a huge gender divide in our industry and why are so few women finding their feet within financial services? Importantly too, what ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Monzo to acquire Habito

Monzo to acquire Habito

Deal expected to complete Spring 2026

Cameron Roberts
clock 16 December 2025 • 1 min read
2025 in review: Adviser reflections on services

2025 in review: Adviser reflections on services

Underwriting, IHT, AI and limited innovation

Jaskeet Briah
clock 16 December 2025 • 6 min read
Term assurance sales up 16% for Reassured

Term assurance sales up 16% for Reassured

Increased searcher intent recorded since June 2025

Jaskeet Briah
clock 12 December 2025 • 1 min read