Pacific Life Re: What do consumers really think? A review of our consumer research

Whilst some clear messages have emerged, there is a caveat that we should always be careful about how we interpret the findings from consumer surveys; in some instances, questions may be poorly understood or misread, and some level of interpretation may be applied by the respondent. What do consumers really think about… …the percentage of claims paid? There is a wide difference between the proportion of claims that consumers believe are paid, and the true figure. The industry has made...