20th anniversary: What have we learnt from the past 20 years in the Protection Market?

The "Protection Gap" can seem daunting, so be focused. There is an often quoted industry figure that estimates the size of the UK "protection gap" to be £2.6 trillion*. Such figures can have a debilitating effect, by suggesting it is a problem that's simply too large to solve. Instead, we have focused on some key areas where we feel we can make a difference. This has been primarily through raising awareness, educating people, and building advocacy, through a regular flow of claims statistics and thought leadership. This is backed up with our own research, as well as highlighting wh...