Pacific Life Re claims survey: Misrepresentation in the eye of the consumer

How do consumers think we should deal with misrepresentation? Our research found that almost 60% of consumers ranked misrepresentation or something similar as the main cause for declined life claims. So, we wanted to dig further and find out how consumers expect insurers to treat misrepresentation. To explore this, we presented them with a number of hypothetical scenarios, such as the following example: "A person who applies for life insurance doesn't tell the insurer about their high cholesterol and raised blood pressure before they take out the insurance. "Had they done so...