The Law of the Quotes

clock • 5 min read

Redmayne Consulting's Nigel Bradshaw takes an in depth look at underwriting criteria on the major quote portals and asks where the underwriting journey is going next.

Once upon a time there was common land. All the villagers grazed one cow on it and all were happy. Then one villager got a second cow, and he was very happy. Envy descended and they all got a second cow. There was not enough grass for so many cows, and all were thin and yielded little milk, and all were unhappy; especially the cows. But no villager could afford to give up a cow, as one cow would not keep them alive. This is what economists call the Law of the Commons, where short-term maximisation for one leads to long-term poverty for all. Once upon a time insurers provided quotes...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

CIC claims for prostate cancer up by 65% since 2023: Aviva

CIC claims for prostate cancer up by 65% since 2023: Aviva

£38m paid out for prostate cancer in 2025

Jaskeet Briah
clock 15 June 2026 • 1 min read
Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Dave Thompson, Senior claims technical manager, Scottish Widows
clock 15 June 2026 • 4 min read
ProtectZ 2026 round up

ProtectZ 2026 round up

"Protection is personal so it cannot be generalised"

Jaskeet Briah
clock 11 June 2026 • 2 min read