National Friendly introduces "Assisted Living Insurance" product

clock • 2 min read

National Friendly has today launched 'Assisted Living Insurance', specifically aimed at supporting older people to extend independent living in their own home in later life.

The policy provides funding that can be used for domiciliary care services, assistive devices and respite care. The policy also provides a care advice benefit. Policyholders can choose between two initial levels of cover - £20,000 or £30,000, which increase by 2% each year to help offset the effects of inflation. The policy provides funding for assisted living, including care services, equipment, modifications to the home to fit or accommodate equipment, short time respite care for unpaid carers and telephone  advice to policyholders or a second contact on the policy. When setting ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Mental wellbeing lowest among young and midlife adults: Aviva

Mental wellbeing lowest among young and midlife adults: Aviva

Access to support varied across age groups

Jaskeet Briah
clock 10 October 2025 • 2 min read
Economic climate affecting risk responses for half of adults: AMI

Economic climate affecting risk responses for half of adults: AMI

2025 Protection Viewpoint Report

Jaskeet Briah
clock 09 October 2025 • 2 min read
What do advisers need to know about unemployment cover?

What do advisers need to know about unemployment cover?

Disparity between consumer fear and take-up of cover

Kesh Thukaram
clock 09 October 2025 • 4 min read